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Starting May 21, 2024

Minneapolis, MN

Speakers

Severine Petras

Founder and CEO | Priority Life Care, LLC

Severine Petras

Sevy Petras Prior to entering operations in Senior Housing, Sevy’s investment banking career spanned a decade of lending and structuring debt solutions for Senior Housing & Healthcare. She began her career in Public Finance at Natcity Investments and moved to Chicago as an SVP for 5/3 Securities. Later at Merrill Lynch Capital she focused solely on balance sheet lending in Senior Housing. In 2009, she and her family changed their career directions as they saw a larger need in the affordable and publicly funded sector, as the growing demands in senior housing lacked private pay funds.

With her banking experience, she focused on identifying viable properties, producing lenders and investor pro forms & budgets that provided turn-around plans, including assistance in securing & structuring debt for the properties in areas that support alternatives to private-pay assisted living.

Priority Life Care currently focuses on 3rd party management partnerships and provides all services available to our seniors in Independent, Assisted Living and Memory Care communities. Their focus historically has been on buildings that require significant turnaround that includes licensing, rehab, additions of specialty care units and census growth. These 12+ years of operational expertise has since lent to operations of new developments, receivership appointments by financial institutions and operations of high-end private pay market rate communities further expanding PLC’s focus of supporting Independence of Seniors throughout the country.

As a family owned & operated business, she, her family, and management team have worked to create a family-centric model that permeates to the building level. Culture, career advancement & evolving training platforms are part of the cornerstone for co-workers who join the PLC team.

As CEO, Sevy is also charged with leading the company in pursuit of its purpose to support independence. She strives to empower and inspire her management team as well as Community level employees to be mindful of the importance of their roles serving their residents in their homes daily.